The 140th Canton Fair Concludes Successfully | Jinlian International Thanks Global Buyers and Looks Forward to New Opportunities

Guangzhou welcomed merchants from around the world this golden autumn. On November 4, the 140th China Import and Export Fair (Canton Fair) concluded at Pazhou in Guangzhou. The fair attracted 352,000 overseas buyers from 219 countries and regions, up 12.2% from the previous session (source: Guangming Daily), setting a new record.

At this gathering of global merchants, Jinlian International met and exchanged ideas with buyers and foreign-trade companies from around the world at booths E42 and E43 on the Central Platform, witnessing the strong momentum of Chinese manufacturing's move up the global value chain.

Present Throughout All Three Phases, Witnessing the Energy of Global Trade

From the opening of Phase One on October 15 to the close of Phase Three on November 4, the Jinlian International team remained at its booth throughout and welcomed many new and longtime friends. In face-to-face conversations with buyers from around the world, we saw a shift in the competitiveness of Chinese businesses expanding overseas: from competing on price and scale toward building brands and resilient supply chains. Going global now requires more than simply transporting goods; companies increasingly need efficient, stable, secure and integrated cross-border logistics across the entire chain.

An End-to-End Service Chain to Navigate Cross-Border Challenges

During the Canton Fair, we showed visitors a logistics network spanning the globe and demonstrated Jinlian International's ability to deliver across a wide range of cross-border logistics scenarios. From the factory in China, through international trunk routes, to compliant customs clearance and final-mile delivery in the destination country, our team walked customers through every stage of moving cargo across borders.

As international trade compliance requirements grow more stringent, we rely on our robust in-house customs-clearance system and overseas warehouse network. We do not serve as a transfer point for chains of subcontractors; we manage an integrated end-to-end service chain. By keeping close control of every physical handoff and compliance detail, we can help customers navigate cross-border challenges and turn uncertainty into dependable fulfillment.

Connecting in the Air, Extending Our Brand's Reach

Jinlian is reaching beyond face-to-face conversations in the exhibition halls. Recently, a Jinlian brand advertisement appeared in the cabins of China Southern Airlines flights between East and South China. The route from Yiwu to Guangzhou is a business link for many foreign-trade professionals heading to the Canton Fair, and it has also become an airborne calling card for our brand. The setting has shifted from exhibition booths on the ground to cabins in the sky, while our commitment to supporting customers throughout their journey remains the same.

The Fair Has Ended, but the Global Journey Continues

The Canton Fair lasted only a little over ten days, but the journey of Chinese brands going global is just beginning. We sincerely thank every new and longtime customer who visited booths E42 and E43 to meet with us and share their guidance. The fair may have closed, but Jinlian's service continues. We will keep deepening our work in cross-border logistics, with a stronger overseas warehouse network, more professional compliance capabilities and more efficient end-to-end services to support Chinese businesses expanding around the world.