Jinlian International Co-Hosted SHEIN Category Growth Summit · Yiwu Station Concludes Successfully

2026-07-11

On July 9, 2026, the "SHEIN Key Category Growth Summit," co-hosted by Jinlian International Logistics and Hugo Cross-Border, was successfully held at the Chouzhou Grand Hotel in Yiwu, Zhejiang. With the theme "Gaining Industry Insights, Empowering Brand Going Global," the summit gathered 200+ cross-border sellers and industry representatives for in-depth discussions on topics such as SHEIN's 2026 global recruitment policies, semi-managed model dividends and core category growth strategies.

Focusing on Category Growth, Unpacking New Cross-Border Opportunities in 2026

The summit focused on SHEIN's core recruitment categories such as home, furniture, pet supplies, shoes/apparel/bags and outdoor sports. The SHEIN official team systematically interpreted the 2026 global recruitment dividend policies, covering new seller support, commission reductions, logistics subsidies and traffic favor; at the same time, it deeply analyzed the traffic mechanism and operation ramp-up rules under the semi-managed model, and shared the full-chain methodology from product selection to bestseller creation for sub-categories such as festive parties, kitchen & dining, home decoration and storage & organization.

2026 US Market Compliance and Cost Breakthrough Strategies

During the summit, Jinlian International's Product Director Nina delivered a keynote speech titled "How Sellers Should Respond Under the Dual Pressure of Compliance and Cost in the 2026 US Market." Facing multiple challenges such as continuously escalating US market inspection risks, increasingly strict importer control, the full implementation of the CPSC new regulation raising product compliance thresholds, and structural sea freight rate increases squeezing profit margins, Nina combined Jinlian International's 13 years of cross-border logistics service experience to provide on-site sellers with practical cost optimization solutions and compliance response strategies. The information-dense sharing received a warm response on site.

Face-to-Face with Officials, Zero-Distance Connection to Platform Resources

The summit featured a special "Meet the Buyers" session, where SHEIN official buyers answered real questions from on-site sellers on entry thresholds, model selection and bestseller creation, and built a resource connection platform for cross-border big sellers, with lively on-site interaction.

One-Stop Cross-Border Logistics, Safeguarding Brand Going Global

As a professional service provider deeply cultivating the cross-border logistics track for thirteen years, Jinlian International participated deeply in this summit as a co-host. Relying on its logistics product matrix covering core markets such as Europe, the US and Canada, as well as a diverse service system of sea/land/air multimodal transport, overseas warehouse drop shipping, truck delivery and commercial express, Jinlian International provides sellers with door-to-door one-stop logistics solutions. Through its overseas warehouse network layout, it optimizes last-mile delivery timeliness and cost control, making the "last mile" of cross-border logistics more efficient.

Logistics Strengthens the Chain, Goods Reach the Globe

Logistics is the "chassis" of cross-border business. If the chassis is unstable, no amount of traffic dividends can be converted into certain growth. At this summit, the deep collaboration between Jinlian International Logistics and SHEIN is a powerful exploration of the "logistics + platform" collaborative going-global model — the platform solves "where to sell goods," and logistics solves "how to ship goods"; both are indispensable.

Looking ahead, the cross-border logistics industry is shifting from "price competition" to "fulfillment quality competition," and compliance capability, timeliness stability and full-chain visibility will become the core yardsticks for sellers choosing logistics service providers. Jinlian International Logistics will continue to deepen cross-border logistics infrastructure, empowering Chinese brands to go further and sell farther in the global market with more efficient end-to-end fulfillment capabilities and more flexible supply chain response mechanisms.