Jinlian International × SHEIN Joint Exhibition at the 2026 Zhejiang International E-commerce Expo: One-Stop Cross-Border Logistics Empowers Chinese Brands to Set Sail Globally

2026-06-23

From June 23 to 25, the 2026 Zhejiang International E-commerce Expo was held at the Yiwu International Expo Center, bringing together mainstream global e-commerce platforms including Amazon, Alibaba, SHEIN and Temu, with cumulative on-site foot traffic in the tens of thousands. Jinlian International, together with SHEIN, made a joint appearance at this exhibition, centrally presenting one-stop cross-border logistics solutions and new platform going-global opportunities, drawing high attention from numerous cross-border sellers.

Deeply Cultivating the Logistics Foundation, Building an Efficient Fulfillment Loop

At this exhibition, Jinlian International, with the theme "Smooth Delivery Across Europe, the US and Canada," centrally presented its logistics product matrix covering core markets such as Europe, the US and Canada. Relying on 13 years of industry experience, it comprehensively presented the established diverse service system of sea/land/air multimodal transport, overseas warehouse drop shipping, truck delivery and commercial express.

The digital management capability driven by self-developed TMS and WMS systems enables Jinlian International to achieve full visibility and controllable timeliness in the last-mile delivery stage. At the expo, around indicators such as "pickup timeliness" and "delivery on-time rate," the Jinlian International booth attracted a large number of sellers stopping by for consultation.

Leveraging Platform Momentum, Broadening Going-Global Growth Paths

In the core service provider zone of this expo, Jinlian International launched an online livestream together with ZIM Shipping, conducting an in-depth review of industry trends and, with its solid full-chain service capabilities, becoming one of the highlights of the zone.

Jinlian International and ZIM Shipping livestreaming at the expo

As another important entity in this joint exhibition, the SHEIN platform systematically interpreted its flexible supply chain and semi-managed model, helping sellers enter the global market with a lower threshold. Source factories from multiple industrial belts and brand sellers visited the booth to learn about cooperation policies and communicated face-to-face with the Jinlian International and SHEIN teams.

Interactive Popularity, Igniting On-Site Excitement

In addition to professional content displays, the Jinlian International booth also featured a smart robot dance show and World Cup-themed games over the three-day exhibition, attracting large numbers of visitors to check in and participate. Sessions such as the Promax mascot parade and QR-code scanning for gifts not only let on-site visitors feel Jinlian International's brand vitality, but also injected more relaxed interactive fun into this expo. Many clients actively participated while discussing business, further deepening their favor and awareness of the Jinlian International brand.

Two-Way Enablement, Continuously Deepening Integrated Going-Global Services

The Jinlian International and SHEIN joint exhibition presented a value loop of deep synergy between logistics fulfillment capabilities and platform traffic resources — solving the two core propositions of "how to ship goods" and "where to sell goods," providing Chinese brands with a more certain path for going global. In the future, Jinlian International will continue to upgrade its end-to-end cross-border logistics service capabilities, deepen synergy with mainstream global e-commerce platforms, and accompany Chinese brands in steadily going global.