Hello, New Friend | Jinlian International's "Promax" Makes Its Debut, Connecting the World in the Name of a Whale!
Hello, New Friend | Jinlian International's "Promax" Makes Its Debut, Connecting the World in the Name of a Whale!
On March 22, at the Shangri-La Hotel Yiwu, at the "New Journey of Jinlian, New Chapter of Cross-Border — Strategic Renewal Gala & 13th Anniversary Celebration," an agile blue figure burst out of the giant screen at the center of the stage, instantly igniting the enthusiasm of more than 800 guests.
New Employee Introduction - Jinlian International's Global Delivery Officer: Promax
Chinese Name: Jin Xiaolian
English Name: Promax
Birthday: March 22, 2026
Occupation: World Traveler / Route Planner
Personality: A confident, sunny and reliable warm boy with a free-spirited, intelligent personality
Hobbies: Playing with containers, calculating cargo holds, chasing cloud ladders, collecting navigation mark badges, showing off star-map routes
Motto: Put the world in your pocket, keep trust always online
A "World Traveler" Starting from Yiwu
This young blue whale wearing a cape and holding a trident is a design full of clever details: the blue whale's blue skin symbolizes the deep ocean and intelligent technology; the red cape represents efficient response and the service passion of a mission that must be accomplished; the trident in hand signifies the professional confidence of mastering the sovereignty of going global; the adorable cartoon image represents that Jinlian International, as a cross-border logistics enterprise, can also be warm; and the LOGO embedded in the center of the belt is the essence of Jinlian International's brand image — circular symbiosis, connecting the globe.
Promax's identity is set as: a world traveler and route planner. His job is to travel the world and plan optimal logistics routes; his mission is to make every expectation arrive on time.
Promax's identity cleverly transforms Jinlian International's values of "integrity first, service foremost" into vivid and interesting brand language. Promax is not only the image spokesperson for the Jinlian brand's rejuvenation, but also carries the company's solemn commitment to customers: to be a 24-hour online "logistics companion" who can be cute and get things done.
Put the World in Your Pocket with Promax
Starting from Yiwu, heading to the world. The arrival of Promax makes Jinlian International's brand image more vivid, warmer and more tangible. In the days ahead, this blue whale boy will walk side by side with every member of Jinlian, escorting every journey with professionalism and connecting every order with warmth.
Let every expectation arrive on time. Let every departure be accompanied by Promax.